Rite Aid to launch Wellness+ program nationwide
CAMP HILL, Pa. Rite Aid on Monday announced that its new Wellness+ customer rewards program that provides members with free health-and-wellness benefits, as well as shopping discounts and special prices, is launching nationwide.
"Our customers told us they wanted a program that offered more than just discounts. The Wellness+ program marries our customers' fiscal and physical well-being, and we reward them with both member-only shopping discounts and health-and-wellness benefits that increase the more they shop and the more prescriptions they fill at Rite Aid," stated John Learish, Rite Aid SVP marketing. "We've tested this program in four markets over the last six months, and results exceeded our expectations. This is the drug store industry's only customer rewards program focused around pharmacy and wellness."
The program will be supported by a national television, radio, circular and digital advertising campaign.
The free Rite Aid Wellness+ rewards card offers immediate benefits including 24/7 toll-free access to a pharmacist and 10% off Rite Aid brand products. Member-only discounts are listed each week in Rite Aid's weekly newspaper circulars, and there are special member-only temporary price reductions and offers on register receipts, via e-mail and online.
Members accrue points with eligible pharmacy and store purchases to get free health screenings and additional merchandise discounts including 20% off non-prescription regularly priced items every day. Members' wellness+ points are tracked automatically, and a tiered benefits structure combines health-and-wellness rewards with savings rewards.
Members earn one point for every dollar spent on non-prescription store purchases and 25 points for every eligible prescription they fill at Rite Aid.
At 125, 250 and 375 points, members will receive a one-time-use shopping pass via e-mail or mail good for 10% off any non-prescription, regularly-priced purchases.
When customers earn 500 points, they'll receive 10% off all non-prescription regularly priced items every day at Rite Aid. They'll also get a certificate for free health screenings — blood glucose and total cholesterol screenings at a local lab — and they can pick up their test results at their local Rite Aid.
When members earn 1,000 points, they'll receive 20% off all non-prescription regularly priced Rite Aid purchases every day.
Program rules can be found in-store and at www.riteaid.com, including purchases that are excluded from point accrual and discounts such as cigarettes, alcohol, gift cards, online purchases, lottery tickets, licenses, money orders and transfers, prepaid cards, stamps, other mail services and items prohibited by law, Rite Aid stated.