Roche launches skin design challenge for meters

INDIANAPOLIS Roche Diabetes Care on Thursday announced the launch of the Born in the USA Meter Skin Design Challenge, where diabetics can create a custom skin for their Accu-Chek Aviva blood glucose meter at www.rockmymeter.com.

"We are excited to announce this fun skin design challenge, and encourage both former visitors to the site, as well as newcomers, to try their hand at designing an Accu-Chek Aviva personalized skin design," stated Roche VP marketing Dan Kane. "The launch of www.rockmymeter.com earlier in the year was such a hit, we decided to create some friendly competition. We're hopeful some of our Accu-Chek fans will show their pride at using a meter that's manufactured in the United States by creating fun, patriotic skins that may be included in future Accu-Chek Aviva skin offerings."

The deadline for consumers to enter a customized skin for consideration is Feb. 28, 2010.

All site visitors will have the opportunity to vote for their favorite designs. From the top 50 vote-getters, Roche Diabetes Care’s marketing management will choose four winners, and those four skins actually will replace four of the five current skins designs in a currently available meter skins pack.