Rohto unveils Ice All-in-One Cooling Eyedrops

ORCHARD PARK, N.Y. -- A leading brand in the eye care aisle is launching a new product aimed at soothing irritated summer eyes.

Rohto's Ice All-in-One Cooling Eye Drops have a mix of fast-acting and highly effective ingredients provide fast, cooling relief for eight symptoms, to relieve red, dry, itchy, irritated, burning, gritty, watery and stinging eyes. And unlike ordinary eye drops it contains Rohto's proprietary Freshkick technology, an intense freshness formula which relieves irritation and soothes and comforts eyes for up to eight hours.

"We know our consumers are super active and have action-packed summers ahead of them.  The last thing they want to worry about is irritated eyes, but they need an eye care solution that is as flexible and on-the-go as they are," said Erick Estrada, director of marketing for Rohto and OXY.  "Rohto Ice All-in-One Cooling Eye Drops are your quick and easy solution for common summer eye problems.  They provide fast relief so you can get back in the action without skipping a beat.  We're excited to play an important part in keeping peoples' eyes looking and feeling good this summer."

Packaged in a small, attractive clear bottle with a single dose dispenser, Rohto Ice All-in-One Cooling Eye Drops are easy to pack in any bag. Perfect to take along to dusty outdoor music festivals, backyard BBQ's, long summer road trips and days spent at the pool or beach.

In addition to Rohto Ice All-in-One Cooling Eye Drops, the Rohto brand offers a full line of products that provide fast relief for a variety of eye symptoms:

• Rohto Cool Max – Maximum strength redness relief specially formulated to whiten, protect and soothe irritated eyes.

• Rohto Cool – Whitens and protects irritated eyes.

• Rohto Hydra – Restores moisture and relieves irritation by mimicking natural tears.

Rohto Cooling Eye Drops are available in drug stores, mass retailers and supermarkets nationwide at an MSRP of $5.99 per bottle.