Safeway launches ninth annual prostate cancer fundraising, awareness campaign

PLEASANTON, Calif. Safeway began its annual prostate cancer fundraising and awareness campaign Monday to fight the most rampant form of cancer among men.

In collaboration with the Prostate Cancer Foundation, Safeway dedicates one month a year to raise money in support of prostate cancer research. This year marks their ninth consecutive year of fundraising, and has since raised nearly $42 million.

“We are committed to funding research and making a meaningful impact in the quest for new treatments and, ultimately, a cure,” said Safeway chairman, president and CEO Steve Burd. “Our company-wide public service campaign will raise money and spread the word about the importance of early detection and treatment to the millions of consumers that we are fortunate to reach each day.”

According to PCF, 1-in-6 men are affected by prostate cancer, making it the most common non-skin cancer in America. Safeway is one of the largest corporate supporters of cancer causes and is also involved with other charities and community programs.