Schering-Plough launches new Claritin 12-Hour

KENILWORTH, N.J. Schering-Plough Corp. on Tuesday announced the launch of Claritin 12-Hour, the only 12-hour allergy medicine found in the allergy aisle, the company reported.

“New Claritin 12-Hour offers the proven allergy relief people have relied on for years, with the added flexibility for people who want more control of their treatment,” stated John O’Mullane, group VP, research and development, Schering-Plough Consumer Health Care. “Allergy sufferers can choose to treat their allergy symptoms for 12 or 24 hours depending on their individual needs.”

Until now, sufferers shopping the allergy aisle had to choose between 4- to 6-hour products, which could cause drowsiness, or products offering 24 hours of relief. However, according to a recent study, 34% of allergy sufferers want something in between, Schering-Plough stated.