Similasan introduces sleep remedy

HIGHLANDS RANCH, Colo. Similasan focused on its introduction of a homeopathic solution into the sleep remedy arena at the ECRM Cough & Cold and Allergy conference earlier this month.

In addition to being a homeopathic remedy, Similasan’s point-of-differentiation in the category is its delivery system—the quick-dissolving granule that can be taken with or without water. Similasan introduced three SKUs—Insomnia Relief, Anxiety Relief and Stress & Tension Relief—all retailing for a suggested price as high as $10.49.

The products are being supported with multiple FSI drops with coupon values ranging between $1 and $3, as well as spot radio placements across the United States that is expected to generate as many as nine impressions across its targeted demographics.