SlimFast launches Walmart exclusive in SlimCafé
SlimFast on Tuesday made its latest innovation, SlimCafé, available to PinchMe followers for an early preview. Two new flavors, Mocha Macchiato and Caramel Cappuccino will hit store shelves in a couple of weeks.
"Whether you're simply watching your calories or trying to lose weight, one thing we know for sure is people never want to give up their coffee," Chris Tisi, SlimFast CEO, said. "We set out to find a way to give people that delicious, decadent flavor they expect from a latte, without all of the sugar and calories."
SlimCafé offers consumers a creamy coffee choice with a boost of natural energy. It has no added sugar and 82% less sugar than other coffeehouse beverages. And with 10g of protein and only 120 calories, SlimCafé is a smart snack that can be enjoyed while following the clinically proven SlimFast Plan.
The new SlimFast offerings will be sold exclusively at select Walmart locations beginning May 5.