SPINS enhances nutrition data capacity with FoodFacts
SPINS on Monday acquired FoodFacts, a consumer awareness platform for transparency into nutrition data, ingredients, allergens and sensitivities. The acquisition brings to SPINS FoodFacts' proprietary product health rating system and consumer-facing iOS application.
"From the moment I met the FoodFacts team, I knew their passion and vast collection of assets would accelerate our mission to help consumers live healthier and more vibrant lives," Tony Olson, CEO of SPINS, said. "Consumers are demanding to know what is in the products they buy, and they lack unbiased, holistic sources for that information. SPINS is rising to that challenge, helping our clients meet and exceed shopper expectations around transparency."
SPINS will now be able to add FoodFacts' nutrition data dictionary, algorithms for coding complex intolerances and product health scoring, as well as its consumer profiles, recommendation engines and patents into its portfolio, the Chicago-based data insights company stated.
That will accelerate accessibility of better-for-consumer products in North America, SPINS noted. The insights will provide retailer and brand clients a more in-depth understanding of how their own products are perceived by consumers with in search of improved wellbeing.
"I started FoodFacts Inc. with the idea that our database could provide users with information about the foods they are eating," Stanley Rak, founder of FoodFacts, said. "With SPINS leading the way, FoodFacts' mission now has the potential to reach every consumer in North America and beyond."
Enhanced solutions leveraging these new assets will be available to SPINS clients this spring, the company reported.
"From the moment I met the FoodFacts team, I knew their passion and vast collection of assets would accelerate our mission to help consumers live healthier and more vibrant lives," Tony Olson, CEO of SPINS, said. "Consumers are demanding to know what is in the products they buy, and they lack unbiased, holistic sources for that information. SPINS is rising to that challenge, helping our clients meet and exceed shopper expectations around transparency."
SPINS will now be able to add FoodFacts' nutrition data dictionary, algorithms for coding complex intolerances and product health scoring, as well as its consumer profiles, recommendation engines and patents into its portfolio, the Chicago-based data insights company stated.
That will accelerate accessibility of better-for-consumer products in North America, SPINS noted. The insights will provide retailer and brand clients a more in-depth understanding of how their own products are perceived by consumers with in search of improved wellbeing.
"I started FoodFacts Inc. with the idea that our database could provide users with information about the foods they are eating," Stanley Rak, founder of FoodFacts, said. "With SPINS leading the way, FoodFacts' mission now has the potential to reach every consumer in North America and beyond."
Enhanced solutions leveraging these new assets will be available to SPINS clients this spring, the company reported.