Sting-Kill ends pain, itching of bug bites, stings

CORNWALL, N.Y. — While summer means backyard barbeques and other outdoor activities, it also means having to deal with pesky mosquitos and insects, sending consumers across the country in search of an effective way to ward off these pests and deal with their bites.

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Over the past year, one of the options that people turn to ease the pain of insect bites has been Randob Labs’ Sting-Kill. IRI data showed that for the 12 months ended May 15, Sting-Kill sales increased by slightly more than 29%. Randob executives said the brand has been popular because of its unique formula that instantly kills the pain and stops the itching associated with insect stings and bites. Randob Labs president Jim Creagan said the brand also has benefited from increased distribution, a new marketing campaign and redesigned packaging.



“When new category managers are introduced to the product, we get a great reception,” he said. “We are expecting big things for 2017.”