Sucrets ICE announces marketing campaign with Twentieth Century Fox Home Entertainment
LANGHORNE, Pa. Insight Pharmaceuticals on Monday announced a marketing campaign with its cough-cold brand Sucrets ICE and Twentieth Century Fox Home Entertainment promoting Sucrets ICE and the movie "Ice Age: Dawn of the Dinosaurs."
As part of the promotion — called the Save the Polar ICE Caps! Challenge —children are being asked to submit a drawing and brief message online at www.SucretsICEChallenge.com that illustrates what they would do to save the polar ice caps from the threat of global warming.
“From big ideas like solar-powered cars and windmills, to simple ideas like energy-saving light bulbs and reusable shopping bags, we want kids to use their imaginations while thinking through a real-world issue affecting them today and undoubtedly in the future,” stated Mike Tukdarian, president Insight Pharmaceuticals. “Participating in the ‘Save the Polar ICE Caps!’ Challenge is an opportunity for kids to learn more about the ways to slow down the environmental effects of global warming, and to win a chance to see these lessons come to life.”
The grand prize winner will receive a visit to their classroom by an animator from Fox’s Blue Sky Studios, who will create a still scene image of the winner’s submission. In addition, the grand prize winner will receive an “Ice Age” DVD gift set from Fox, including the DVD release of each of the motion pictures “Ice Age”, “Ice Age: The Meltdown”, and “Ice Age: Dawn of the Dinosaurs”, and a Sucrets ICE family sample basket, including four packages of Sucrets ICE, two tins of Sucrets Herbal, two tins of Sucrets Complete, and two boxes of Sucrets Sore Throat.
Four first prize winners will also receive the DVD gift set and a sample basket.
“We are thrilled to be able to be partnering with Sucrets during this cold and flu season,” stated Joe Ames, executive director of Global Marketing Partnerships for Twentieth Century Fox Home Entertainment. “By developing a great co-branded campaign … and creating a fun and educational in-school program, we know we have a campaign that will resonate with consumers.”