Sundown Naturals launches 'Reach for the Orange' tour, television campaign
RONKONKOMA, N.Y. - Sundown Naturals on Monday officially launched the "100% Goodness Tour" in support of goodness in all its forms. For three months the "Sundown Naturals 100% Goodness Tour" will travel cross-country to bring people together to celebrate wellness.
"Our cross-country adventure to #sharethegoodness nationwide has officially launched as we invite consumers to join in by sharing photos of all the wonderful goodness in their daily lives," stated Derek Bowen, SVP and general manager of Sundown Naturals. "The Sundown Naturals 100% Goodness Truck Tour aims to help our consumers experience in-person what our brand stands for - providing simple products that are 100% free of gluten, dairy and artificial flavors◊ to help them be 100% happy and support their healthy lifestyle."
The 100% Goodness Tour coincides with the launch of Sundown Naturals' new creative campaign, which began airing April 25, with TV spots nationwide. The "Reach for the Orange" campaign seeks to highlight the brand's unique orange-colored bottles and leading market differentiator of providing vitamins and supplements that are 100% free of gluten, dairy and artificial flavors. The campaign marks the first time that Sundown Naturals has gone out with a national television promotion.
Led by "Goodness Gurus," the 100% Goodness Tour kicked-off at the WTHR Health EXPO in Indianapolis, where attendees participated in the creation of a cross-country photo mural using #sharethegoodness, sampled Sundown Naturals Gummies and spoke with "Goodness Gurus" about ways to focus on all that is good in healthy living.
In select cities, fitness, lifestyle and wellness expert Jennipher Walters, co-founder of the renowned Fit Bottomed Girls Community, will be on-site to host 10-minute, no-equipment workout sessions and share fresh fitness and health tips with attendees. Select appearances by Walters include: Wanderlust 108-Chicago on May 14 and the Dallas Farmers Market on June 25.