TABS Analytics: Brick-and-mortar driving ecommerce growth, especially in VMS

While everyone is focusing on pure play online giant Amazon, what they are likely missing is how brick and mortar retailers are driving ecommerce sales growth, noted TABS Analytics last week in a blog. "The TABS Analytics 10th Vitamin and Minerals Study revealed that online sales by traditional brick and mortar retailers propelled the market to an all-time high, growing an estimated 6% in the last year to reach $13.5 billion in annual sales," the company reported. "Walmart.com, specifically, had a breakout year for VMS sales. ... Though second in eCommerce, Walmart.com doubled its online share of mentions, growing to 9.1% in 2017. (TABS Analytics)