Taiga launches Dr. Krane's Kool Lips site

CALGARY, Canada Taiga Bioactives on Tuesday launched its web site to support its launch of Dr. Krane’s Kool Lips, a cold sore treatment, into the Canadian market.

“The Dr. Krane’s web site embodies the new … product branding focused on women who care about their appearance and want to use a product with functional natural actives,” chief executive officer John Hiebert said. “The site delivers to our target audience quick access to cold sore information, and an opportunity to experience the product for free.”

Dr. Krane’s Kool Lips is formulated with an active natural complex derived from the Cranesbill geranium plant.