Target cuts prices ahead of holiday selling season

MINNEAPOLIS — rThe price wars among the nation's leading retailers has taken a new turn just ahead of the critical holiday selling season.



On Friday, Target revealed in a blog post on its website that it had lowered prices on "thousands" of items, from cereal and paper towels to baby formula, razors, bath tissue and more. The discounter said the move would help end shoppers' uncertainty over the timing of discounts on certain products, and make for "more consistent savings."



In line with the price cuts, Target has eliminated more than two-thirds of its price and offer call-outs. But the chain emphasized it is not ditching promotions entirely, but wants to make sure it offers only its "most compelling sales — when it makes the most sense for our guests."



“We want our guests to feel a sense of satisfaction every time they shop at Target,” Mark Tritton, Target's executive VP and chief merchandising officer said in the blog. “Part of that is removing the guesswork to ensure they feel confident they’re getting a great, low price every day. We’ve spent months looking at our entire assortment, with a focus on offering the right price every day and simplifying our marketing to make great, low prices easy to spot, all while maintaining sales we know are meaningful to guests.”



In its post, Target did not specify the percentage of the price cuts.