Target issues Fitbit wearables to every employee

MINNEAPOLIS - In conjunction with its focus on wellness announced earlier this week, Target issued a Fitbit activity and sleep tracking device to its associates, the retailer announced Wednesday. 

 

"To make healthy living easier and more fun, Target is giving every U.S. team member a free or discounted Fitbit activity and sleep tracking device (depending on which model they choose) and hosting group Activity Challenges using a corporate wellness platform from Fitbit to help create a combined sense of wellness and community," Target announced. 

 

Earlier Thursday, Fitbit announced a new initiative to make its Fitbit devices HIPPA compliant, facilitating the kind of corporate wellness programs that Target is initiating. 

 

"The Fitbit Wellness division, which offers hardware, software and services to enterprises, has a proven track record of providing guidance and data-driven insights to implement successful corporate wellness programming for a number of Fortune 500 companies like Target," Target added. "The teams that log the most average daily steps from Oct. 15 to Nov. 15 will share $1 million, to be distributed to local wellness non-profits of their choice."

 

In addition, Target will be offering a new wellness discount that gives all U.S. team members an additional 20% off fresh and frozen fruits and vegetables, Simply Balanced items and C9 activewear, on top of their existing employee discount.