Thinkthin brings snacking industry's bite-size trend to protein snacks

LOS ANGELES - ThinkThin on Wednesday announced the company has shrunk down its protein bars to create its latest mini-innovation, the thinkThin Protein Bites and thinkThin Protein Nut Bites. According to the company, the new bites are the first time an energy bar brand has launched unwrapped protein and fiber bars in bite-sized pieces, mirroring a trend that has been commanding incremental growth in the snacking industry. 

 

"In particular, women are snacking throughout the day and are seeking a wider assortment of better-for-you options," said Cherry Joh, marketing director of thinkThin. "As a leader in the protein category, we recognize women are hungry for snacking options that are packed with protein and deliver wholesome ingredients. Our new thinkThin Protein Bites and thinkThin Protein Nut Bites satisfy that craving, whether they are seeking a small indulgence or looking to stay full and energized."

 

The new gluten-free, non-GMO Protein Bites are available in five flavors.

 

ThinkThin Protein Bites and thinkThin Protein Nut Bites are available online and at select retailers and grocery stores in September 2015, with nationwide availability beginning October 2015.