Tiger Balm to sponsor 2011 Susan G. Komen Race for the Cure Global

HAYWARD, Calif. — Prince of Peace Enterprises on Monday announced its sponsorship of the 2011 Susan G. Komen Race for the Cure Global, taking place in Washington, D.C., June 4 at the Capitol Mall in support of its external analgesic Tiger Balm.

The global Race for the Cure is among the largest of the Susan G. Komen races. Last year, 42,000 participants from 128 different countries came together to raise funds for breast cancer education, outreach and treatment. This year, organizers are expecting an even higher number of participants, Prince of Peace stated.

“Tiger Balm continues to stand with Susan G. Komen for the Cure in support of those whose lives have been touched by breast cancer,” stated Kenneth Yeung, president Prince of Peace Enterprises. “We are very proud of our involvement in the Global Race for the Cure to help raise awareness of this important cause among fans and users of Tiger Balm products.”

Susan G. Komen for the Cure is the global leader of the breast cancer movement, having invested nearly $1.9 billion since its inception in 1982. Events like the Susan G. Komen Race for the Cure have helped make the organization the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. Samples of Tiger Balm Neck & Shoulder Rub and will be distributed to the more than 4,000 breast cancer survivors who are expected to participate in the race at the Survivor Tent.

Additionally, Tiger Balm is helping promote race participation and raise awareness of the Susan G. Komen cause by running an online advertising campaign.