Top vitamins brands on Amazon

The rapid and continued growth of Amazon and its “endless aisle,” economically viable price-to-weight ratios in OTC medicines, and the power of on-site retail search, means that more shoppers are researching and buying OTC medicines online.



Vitamins and supplements are a large and growing industry — and eCommerce is playing a meaningful role. The regimented nature of vitamins makes subscription programs like Subscribe & Save a natural fit, helping shoppers stay compliant and brands lock in their loyalty.



With Amazon continuing to dominate as the world’s largest e-retailer, do you know how your products are performing on Amazon in the vitamins category? See how your brand stacks up in the Amazon Fastmovers Report.