U.S. Department of Health & Human Services releases PSAs to encourage healthy lifestyles

WASHINGTON The U.S. Department of Health and Human Services' Office of the Surgeon General on Monday released two public service announcements, in English, "Take the Lead" and in Spanish, "Mi Cocina," on childhood overweight and obesity prevention.

"Early intervention against overweight and obesity is crucial," stated acting Surgeon General Steven Galson. "This is because children learn lifelong eating and activity habits at a young age."

Both PSAs encourage families to be physically active and eat healthy foods. The new PSAs encourage adults to adopt and maintain healthy lifestyles to improve their personal health and set an example for children to follow. More than 12.5 million children and adolescents — 17.1% of people ages 2 to 19 years — are overweight. As they grow older, overweight children and adolescents are more likely to have risk factors associated with cardiovascular disease such as high blood pressure, high cholesterol, and Type 2 diabetes.

“To ensure a healthy future for America's children we must help kids get the recommended 60 minutes or more of daily physical activity,” Galson said. “Using family time to help children develop good habits will benefit them now and throughout their lives.”

The National Public Health Information Coalition, an independent organization dedicated to improving America's health through public health communications, will help distribute the PSAs to health departments nationwide and promote posting the announcements to the departments’ Web sites.

The PSAs will be featured beginning Monday on Washington, D.C.'s WUSA 9 as part of its Lighten Up Campaign, a partnership between Children's National Medical Center, Kaiser Foundation Health Plan of the Mid-Atlantic States, Inc. and WUSA 9, that brings attention to childhood obesity. In addition, the PSAs will be highlighted by Weight Watchers on www.weightwatchers.com.

In the "Take the Lead" PSA, children emulate the adults as they exercise, make healthy food choices, and practice good hygiene. The PSA closes with a message from Galson urging everyone to take a part in leading our youth to a healthy future. He also directs the audience to the Office of the Surgeon General's web site to receive a parent or caregiver checklist. The Spanish PSA "Mi Cocina," takes a family approach that encourages helpful tips on healthy eating. Both PSAs reinforce the importance of adults taking the lead in setting healthy examples.