Vitamin Angels kicks off holiday giving campaign

SANTA BARBARA, Calif. — Vitamin Angels earlier this month launched its holiday campaign through Dec. 31.

 

Through Vitamin Angels' model, 25 cents is all it takes to give vitamin A to a child in need. An estimated 190 million children around the world under the age of five suffer from vitamin A deficiency, which can lead to weakened immune systems, childhood blindness or death. Vitamin A supplementation can substantially reduce a child's risk of illness or death.

 

"Vitamin A is the least expensive way to address preventable child deaths" said Howard Schiffer, Vitamin Angels president. "This holiday season, we encourage everyone to consider giving the gift of health to a child in need. It doesn't take much to change a child's life."

 

By making a donation to the organization, individuals can change a child's life by positively impacting his/her health. Those looking to give charitably this holiday season can feel confident that their contributions to Vitamin Angels are handled responsibly, and that the organization is maximizing the value of each dollar given. Vitamin Angels has received Charity Navigator's coveted four-star rating for seven consecutive years. Over 90% of contributions go directly to the organization's programs.

 

Over the last five years, Vitamin Angels has reached more than 100 million mothers and children with vitamins in approximately 45 countries including the United States. This year the organization announced a partnership with the Gates Foundation to further expand their programs. Vitamin Angels hopes that this fundraiser will allow them to reach millions more this holiday season, the organization stated.