Walgreens Boots Alliance, WebMD to speak at 2015 Lions Health Conference
LONDON — Experts from international retail pharmacy organization Walgreens Boots Alliance and multinational health, hygiene and home products company Reckitt Benckiser have been confirmed as speakers for the upcoming Lions Health conference in Cannes, France in June.
During the WebMD session at the Festival, Alex Gourlay, EVP Walgreens Boots Alliance, and president of Walgreens, will join WebMD CEO David Schlanger to examine what it will take for consumers to incorporate the necessary behavior changes they need to make to improve their health, Lion's Health announced. And Ukonwa Ojo, the global brand director and head of global brand equity for Durex and KY at Reckitt Benckiser, will take to the stage to explore how leveraging popular culture has transformed Durex from the world's No. 1 condom brand to the world's top sexual wellbeing brand.
"It's a privilege to be able to bring world-class talent like this to the stage at Lions Health," said Louise Benson, festival director for Lions Health. "After our launch year, we've been working closely with the industry to create an exciting new festival programme that truly delivers on both learning and inspiration."
Launching a new format, Lions Health will offer four streams of content focusing on "Creative Inspiration," "The Big Issues," "Creative Tools and Innovation," as well as interactive "Knowledge Huddles," focusing on some of healthcare's most pressing topics and exciting developments.
In exploring changing health care and "The Big Issues," one of the key themes under discussion will be the realm of digital and specific areas within this.
David Blair, head of industry for health at Google, will address innovation and behavior change. "The velocity of connected life continues at a torrid pace and nowhere is this being felt more than in healthcare," Blair said. "I'll be using the seminar to dive deep into behavior-changing digital experiences and technological innovations, which are now a fundamental part of the industry."
Lions Health is a global annual awards for creative excellence in pharma and healthcare and wellness communications, judged by international industry professionals. The awards form part of a two-day Festival of content, learning and debate that will explore the essential and unique issues relating to the world of healthcare communications, present exhibitions and screenings of the work being judged and offer networking opportunities. Lions Health 2015 will be held June 19 and 20, Palais des Festivals, Cannes, France.