Wearable tech awakens sales

Sleeping remedy sales reached $446.3 million on 6.5% growth for the 52 weeks ended June 14 across total U.S. multi-outlets, according to IRI. And while the products sold may help consumers sleep at night, the category still is contributing a steady flow of dollars to OTC coffers.

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And there is a highly synergistic wearable fitness tracker category that may contribute to growing the sale of sleep aids for years to come.

Recognizing the value of this nascent category, the National Sleep Foundation in July created the Sleep Technology Council.

“The recent explosion in wearable technology and smart sensors for the home is changing the game for sleep,” said David Cloud, CEO of the National Sleep Foundation. “The newest technologies promise not only to help consumers better understand their own sleep and how it impacts their health, but to actually provide insights that further our understanding of sleep health.”