WebMD launches allergy app

NEW YORK — WebMD Health Corp. on Tuesday launched the WebMD Allergy app for the iPhone, a mobile resource that empowers consumers to take control of their allergies. 

"The WebMD Allergy app provides consumers with accurate and personalized weather-related allergy information to help them proactively manage their allergy conditions," stated Michael Smith, WebMD chief medical editor. "WebMD's trusted allergy information is delivered through an innovative mobile app to help consumers be better prepared to face the day."

According to WebMD, more than 60% of its site visitors report allergies that moderately or severely affect their lives.  WebMD Allergy delivers customized health and wellness information to consumers looking to identify and manage seasonal, food, skin, drug, insect bites or stings, and latex allergies. The app also tracks allergies for multiple family members, so parents can take an active role in managing their children's allergies.

WebMD Allergy can be personalized with optional mobile push notifications that warn when allergen levels are high, enabling app users to proactively manage their allergy conditions. Other compelling features include the ability to combine allergy and weather forecasts, which facilitates tracking pollen counts. 

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