‘The Rock’ asks families to be Diabetes Aware in new PSA

NEW YORK The fact of the matter is the average person is inundated with more than 3,000 messages each day, and as a result has gotten pretty good at tuning most of those messages out. So breaking through that clutter with a Hollywood star that may make fans pause for even a second around an important healthcare message is an accomplishment in and of itself.

And if you look at the caliber of stars who have participated in breaking through that clutter with Novo Nordisk and the Entertainment Industry Foundation — Halle Berry, Dustin Hoffman and Kevin Kline — Dwayne "The Rock" Johnson is joining some pretty elite, attention-grabbing company.

And it doesn’t hurt that Novo Nordisk and the Entertainment Industry Foundation have chosen a popular family/action/adventure star to herald increased awareness around diabetes, either. Johnson’s most recent box office release — Walt Disney’s "Race to Witch Mountain" — already has grossed $106.4 million worldwide, which includes $67.2 million domestically. And the movie became available on DVD Aug. 4, which means Johnson will be top of mind among those movie buffs who recently made a trip to Blockbuster Video or checked their mailbox for their latest Netflix flick.