Will Vitamin Packs do to VMS what Dollar Shave Club did to razors?

SEATTLE — Vitamin Packs on Thursday entered the personalized nutrition market using a proprietary algorithm called Sage that uses inputs about lifestyle and nutrition habits while examining more than 650 potential medication interactions to recommend supplements that are personalized for each customer.



"We are thrilled to introduce Vitamin Packs to health-conscious Americans who want to achieve better health through nutrition," stated Jason Brown, CEO Vitamin Packs. "Nutrition is more than a one-size-fits-all approach – it's about understanding how your body works, what fuels it for success and how it interacts with prescription medications. A number of factors can impact vitamin, mineral and nutrient needs," he said. "That's why personalized nutrition is so important, and that's why we created Vitamin Packs. Our supplement recommendations are designed to provide only what your body needs. No more, no less."



Vitamin Packs' start dates back to 1999 when the founders saw an opportunity to personalize nutrition for consumers through intelligent technology they developed called "Vitamin Advisor." Today, the company introduced the next generation of its technology – Sage – which thrives on information it collects from peer-reviewed scientific studies, patient visits and the wisdom of Vitamin Packs' expert physicians and nutritionists.



"It's refreshing to work with a company that is passionate about tailoring nutrition to individual needs and wants," commented Michael Roizen, the original chief wellness officer of the Cleveland Clinic and chairman of Vitamin Packs' science advisory board. "Vitamin Packs takes the guesswork out of nutrition by being a trusted wellness advisor, and I'm honored to provide my medical perspective to help shape holistic health for consumers."



To ensure accuracy of vitamin and nutrient recommendations, the Vitamin Packs' science advisory board monitors and evaluates the latest nutrition and lifestyle scientific research.



Vitamin Packs' free Nutritional Assessment can be accessed at www.vitaminpacks.com to reveal the vitamin and nutrient combinations that are unique to a customer's body, lifestyle and health habits. Every month, a 28-day supply of vitamins and nutrients individually packaged in tear-off pouches are delivered to the customer.



It costs as low as $1 per day for Vitamin Packs, depending on the number of recommended supplements customers choose to add to their daily regimen. Customers may cancel the service at any time. Subscriptions include unlimited access to a personalized Knowledge Center where customers will receive nutrition and wellness news, tips and insights curated by Vitamin Packs' experts.