Zarbees: Most parents read vitamin labels when it comes to their kids

SALT LAKE CITY - U.S. parents express confidence interpreting ingredient labels and vigilant nutrition label reading habits when it comes to children's and baby vitamins, according to a new survey of 2,000 U.S. parents from Zarbee's Naturals released Thursday. 

 

The company's inaugural Ingredient and Nutrition I.Q. study polled parents of children ages zero to 12 on a range of family health and wellness practices, and revealed that 80% of parents always read vitamin labels, and that more than half of those surveyed would not give their children artificial flavors, dyes and high fructose corn syrup. 

 

"With this survey, we wanted to engage with parents about overall ingredient I.Q. and help to educate and empower parents to learn more about some of the unnecessary inactive ingredients found in the vitamins they are buying for their infants, toddlers and school-aged children," stated Zak Zarbock, Zarbee's Naturals founder. 

 

The Ingredient and Nutrition I.Q. study reported that more than half of parents expressed concern that their children may not be getting enough vitamins in their diet alone. In addition, 70% of parents agree that they know, or feel confident in determining, which foods contain artificial flavors, colors and dyes, while 79% of parents agree that feeding their child foods and supplements without artificial additives plays a role in them feeling like a "good" parent. As many as seven out of 10 parents surveyed also stated they look for over-the-counter kids products that are pediatrician-recommended.