PBZ OTC Pyribenzamine Antihistamine Cream awarded 2025 Product of the Year USA

Kingsway Pharmaceuticals’ antihistamine cream was recognized as the winner in the Immediate Relief Category.

2/10/2025

Kingsway Pharmaceuticals announced that its PBZ OTC Pyribenzamine Antihistamine Cream has been named the 2025 Product of the Year USA in the Immediate Relief category. This recognition was determined through a national study of 40,000 American shoppers in partnership with Kantar, a global company specializing in consumer research.

Product of the Year is the largest consumer-voted awards program centered around product innovation, operating for 17 years in the United States and more than 30 years globally. The distinctive red seal serves as a trusted guide for shoppers seeking the best new products on the market, both online and in-store, per the organization.

PBZ OTC Pyribenzamine Antihistamine Cream stands out as the first topical antihistamine to enter the over-the-counter market in decades, the company shared. Previously available only by prescription, this formula features tripelennamine, a potent antihistamine now accessible without a doctor’s prescription. It works quickly for itching related to insect bites, poison plants, sunburn, and more. The cream is not a steroid, which makes it safe for every member of the family from ages 2 and up, the company said.

“We’re thrilled that PBZ OTC Pyribenzamine Antihistamine Cream has been recognized by consumers as a 2025 Product of the Year winner in the Immediate Relief category,” said

Benjamin Blessing, COO of Kingsway Pharmaceuticals. “This award validates our commitment to innovation. By listening to consumers and leveraging cutting-edge pharmaceutical technology, we've created an innovative product that provides immediate relief and fits seamlessly into our customers' daily lives. This recognition motivates us to continue pushing the boundaries of what's possible, and to provide people with improved solutions that are both easy to use, and easily accessible, over the counter.”

The win for PBZ OTC Pyribenzamine Antihistamine Cream comes at a time when consumers are increasingly seeking effective, convenient and long-lasting solutions for itching skin, said Kingsway Pharmaceuticals. With its targeted itch relief, ease of use and non-greasy formula, this cream offers a practical alternative to traditional oral or topical antihistamines and steroids, per the company.

Kingsway Pharmaceuticals plans to leverage the Product of the Year seal in its marketing efforts, highlighting the consumer-voted nature of the award to build trust and drive awareness of the cream’s features and its ability to provide immediate itch relief.

For more information about the cream, available at Target and other retailers, shoppers can visit www.pbzotc.com. To learn more about the full list of 2025 Product of the Year Winners, visit productoftheyearusa.com.