Pebbles Cereal is celebrating a huge milestone.
The Lakeville, Minn.-based brand is turning 50, and to mark the special occasion, special limited-edition commemorative boxes will be available.
Featuring an on-pack promotion as well, consumers will be able to win presents in honor of its 50th birthday, the company said.
“Our plan this year for Pebbles milestone birthday has been focused on finding ways to surprise and thank fans for their loyalty, and at the same time, keep the fun and party going all year long,” Amy Brothers, Pebbles brand manager at Post Consumer Brands said. “Pebbles cereal has been part of morning rituals, serving as a catalyst for creation for kids and kids-at-heart for 50 years. We’re looking forward to continuing to inspire them to Yabba Dabba Doo! for another 50 years and more.”
Consumers will be able to find the commemorative boxes, which feature the Flintstone and Rubble families, at retail stores throughout the month of May.