Peeps’ latest collection sweetens up spring

This year, the Peeps brand is celebrating its 70th anniversary and delighting marshmallow lovers by launching its Easter candy collection earlier than ever. The vibrant lineup includes returning fan favorites and all-new tasty marshmallow creations, the company said. 

"The Peeps brand is honored to have been included in family traditions and celebrations over the last seven decades and is thrilled to continue spreading springtime sweetness with the launch of our 2023 Easter marshmallow offerings," said Caitlin Servian, brand manager for Peeps. "From parents and grandparents passing down their Peeps traditions to little ones, to friends and families incorporating our adorable chicks and bunnies into seasonal recipes and crafts, it is truly heartwarming to witness the many ways our Marshmallow candies bring loved ones together. We're excited to see how our devoted fans express their Peepsonality in 2023!"

[Read more: Pepsi, Peeps drop limited-edition marshmallow cola]

All-new this year, the Peeps brand is putting a fruity and flavorful spin on its popular marshmallow chick pop by joining forces with the Mike & Ike brand. The two iconic candy brands created a vibrant and sweet Peeps Mike & Ike Flavored Pop. For the first time ever, this pop will include four different flavored chicks including lemon, lime, orange and strawberry. The beloved candy also is teaming up with Dr Pepper to introduce Dr Pepper flavored Peeps Chicks that combine sweet marshmallows with the unique and refreshing flavors of Dr Pepper. Sweet and salty lovers will be delighted to taste the new Peeps Kettle Corn Flavored Marshmallow Chicks, the company said. 

Fans wishing to take their Peeps to the next level can personalize their Peeps marshmallow chicks with My Peeps including options to coat the chicks with a variety of delicious chocolatey and sweet dipping options such as sprinkles, cookies, toasted coconut and more, the company said.