Pepsi celebrates 125th anniversary with 125-day-long campaign
On August 28, 1898, in New Bern, N.C., pharmacist Caleb Bradham renamed "Brad's Drink," his popular non-alcoholic digestif, "Pepsi-Cola." One hundred and twenty five years later, Pepsi is ushering in its next era as the brand's new logo begins to roll out in stores nationwide.
In honor of its 125th birthday, Pepsi will celebrate its history and look ahead to the brand's next 125 years, the company said. Starting Aug. 28, the brand will start the party by offering free Pepsi to everyone across the U.S., and over the course of the 125 days leading up to New Year's Eve, the brand will launch 125 various types of programming including immersive events, social content moments and giveaways.
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The Pepsi 125 Diner
To kick off the 125th birthday celebrations, the cola brand is announcing the opening of The Pepsi 125 Diner—an immersive restaurant experience. It is inspired by the role diners have played as a setting for some of the most memorable moments of Pepsi, including "Is Pepsi OK," "The Pepsi Girl," "Pepsi-Cola Soda Shop" and more.
A specially created food menu will feature unique Pepsi creations, including:
- Viral sensations from Pepsi such as Pepsi PILK
- Celebrated limited time flavor offerings like Crystal Pepsi and Pepsi-Cola Soda Shop
- Pepsi food creations like Pepsi-Colachup and much more.
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The Pepsi 125 Diner will open Oct. 19–Oct. 25 in New York City. Seatings will be booked at two-hour increments with tickets starting at $50 per person. Attendance includes a full three course meal, complimentary Pepsi beverages and cocktails (pending age verification), and a front row seat for an immersive Pepsi experience.
For tickets, attendees can visit https://pepsidiner.com/ to sign up for priority pre-sale access, guaranteeing an opportunity to score tickets before they go on-sale to the public next month. Additionally, the first 25 people who sign up for priority access and confirm a booking once available will receive limited-edition Pepsi swag, the brand said.
For those outside of the New York area, five winners will be awarded a trip with a friend to New York City to experience the diner in person, via the Pepsi 125 Diner sweepstakes, open now at PepsiDinerSweepstakes.com.
125 Days of 125th Birthday Celebrations
The 125th anniversary of Pepsi coincides with the official transition to the brand's new logo and visual identity across all touchpoints including packaging, signage, equipment and more, marking the next era for the brand.
Starting Aug. 28, the official brand birthday, fans can text "PEPSI125" to 81234 to get a free Pepsi subject to Terms and Conditions.
The new brand design showcases a bold typeface, signature pulse and an updated color palette, including the color black highlighting the brand's commitment to Pepsi Zero Sugar. The new advertisements, set to run across linear and digital platforms, highlight that while consumers' favorite Pepsi products will look different on-shelf, in-store and at restaurants, the taste of Pepsi products remains the same.
To stay updated on the latest news around the Pepsi 125th celebration, fans can follow Pepsi on Instagram, Facebook, X and Threads (@Pepsi) or visit Pepsi.com for more.