PepsiCo’s Frutly targets hydration needs

PepsiCo is unveiling a new collection of hydrating juice waters.

Frutly, the latest launch from the company, consists of beverages made from fruit juice, water and electrolytes.

Featuring no added sugar, products in the line also contain vitamins C and E, and are made without the use of added sugar or artificial sweeteners, the company said.

Containing 60 calories per 12-oz. serving, Fruitly’s offerings are available in three flavors — strawberry kiwi, fruit punch and apple grape.

Currently retailing for $1.29 per 12-oz. bottle and available in packs of four 12-oz. bottles, consumers can find Frutly’s offerings at such retailers as Kroger, Albertsons and Supervalu.