PepsiCo’s Neon Zebra sets sights on cocktail mixer space

PepsiCo is shaking up the cocktail mixer category with a new, uniquely positioned brand.

Neon Zebra is the company’s new line of non-alcoholic beverage mixers that can be mixed with a spirit of choice.

“With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers’ needs for convenience — to cut out time and mess without compromising on quality and taste,” Emily Silver, vice president of innovation and capabilities at PepsiCo Beverages North America said. “Neon Zebra adds a new level of personality in the cocktail mixer category with its bold flavors and colors and easy-to-use, recyclable mini-can format. We’re thrilled with this new venture and all of the opportunities to come in the mixology category.”

Made with real fruit juice and no artificial sweeteners, the line is available in four varieties, including margarita mix, strawberry daiquiri mix, mojito mix and whiskey sour six.

Packaged in sustainable and recyclable aluminum cans, consumers can begin to find Neon Zebra at retail and online stores for the suggested retail price of $6.99 to $7.99 in March.