Perdue debuts Chix Mix
Perdue is launching Chix Mix, a limited-edition snack food inspired by the high-quality, all-vegetarian diet that the company feeds its chickens. Featuring a mix of corn, wheat and edamame, Chix Mix is made from most of the same ingredients that go into the company’s chicken feed, as well as a dash of BBQ spices just for humans.
In recent years, consumers have become increasingly interested in the health and quality of the foods they eat, as 63% of consumers like to know where their food comes from, according to the Power of Meat report from the North American Meat Institute and FMI, Perdue noted.
“Perdue feels the same way about the feed it provides its chickens. That’s why the company has committed to using only the highest quality vegetarian diet with no animal by-products or antibiotics ever. When combined with the company’s best-in-class animal care practices, the result is healthier birds – and better tasting chicken,” the company said.
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“Over the last 20 years, Perdue has worked diligently to achieve No Antibiotics Ever raised chickens,” said Bruce Stewart-Brown, senior vice president of technical services and innovation at Perdue Farms. “To be successful, we improved our approach to animal care and the way we feed our chickens. We removed animal by-products and antibiotics and put in products that promote good gut health such as oregano and thyme.”
“Perdue is proud to highlight our gold-standard animal care practices and all-natural bird feed in this one-of-a-kind, chicken-feed-inspired snack,” said David Zucker, executive vice president of marketing at Perdue Farms. “We believe you are what you eat, and at a critical point in time when competitors are going back to using preventative antibiotics, we want to reinforce our commitment to feeding our chickens, and your family, clean food.”
Starting at 12 pm EST on Friday, Nov. 17, consumers can order a free bag online. Chix Mix will be available on a first-come, first-served, giveaway basis while supplies last.