P&G debuts Nervive line focused on nerve pain

Procter & Gamble is bringing formulas inspired by its popular international nerve pain brand stateside. The company is introducing Nervive, a line of daily supplements meant to address nerve care and pain relief. 

Nervive’s line includes Nerve Health for fortifying foundational nerve health and Nerve Relief and Nerve Relief PM for occasional nerve aches, weakness and discomfort due to aging. The line of products is inspired by P&G’s non-U.S. brand Neurobion, which is the world’s top-selling nerve care brand, based on Nicholas Hall data. 

“Our nerves are critical to our everyday lives, impacting everything we do. Many Americans experience occasional nerve discomfort as they age, impacting their lives,” said Jeff Cullinane, P&G senior brand and franchise director of North America personal healthcare. “That’s why we felt it was important to launch Nervive in the U.S. to give people with nerve discomfort somewhere to turn and make a meaningful difference in their daily lives.”

The company said that aging leads to natural structural changes in the nervous system, including slowed signaling through the nerves and loss of myelin — both factors that can contribute to nerve discomfort as people age. 

“The signaling between these nerves helps us with simple actions like wiggling our fingers and toes or holding a cup of coffee, basically driving our ability to interact with the world around us,” said Arvind Venkataraman, senior scientist at P&G. “Nervive was specially formulated by understanding the biology of nerves and choosing ingredients that work to support their fundamental needs and functions, helping with nerve aches, weakness and discomfort in extremities like fingers and toes.”

Nervive has launched online and at retailers nationwide.