Pharmacare unveils expanded Sambucol lineup

Pharmacare is adding three products to its mix that will fill in some gaps in its overall business strategy. The San Diego-based company is offering Infant Drops, featuring elderberry syrup with naturally sourced vitamin C, in a glass bottle with a dropper. 

According to Steve Turner, the company’s vice president of sales, the product enables parents to provide the immune-boosting properties of the elderberry syrup to younger children. The product, which contains just five ingredients, has a suggested retail price of $12.  

The company also is unveiling Sambucol Advanced Immune Syrup, which is designed to provide additional immunity ingredients to give consumers an “enhanced” syrup, with added vitamin C and zinc. It has a suggested retail price of $16.99. 

The third new product, Sambucol Black Elderberry Advanced Immune Capsules, offers a new delivery system that delivers the equivalent of 4.4 g of fruit in each capsule. Turner said it is designed for people on the go. The product is priced at $16.99. “It is the most potent elderberry product on the market,” he said. “All of these products start with our original elderberry syrup and have added benefits for either convenience or format.”