Customizing services for each locale

With more than 520 independently owned stores in nine provinces, Pharmasave has a solid reputation as one of Canada’s most-trusted community drug stores.

(Click here to view the full report.)



“At the core of our strategy is a personalized, customer-centric approach to healthcare services delivery,” national CEO Carmen Churcott said. “We differentiate ourselves by embracing growing patient expectations for convenient, expanded healthcare services, knowledge and technology and through world-class customer service.”



Pharmasave offers independent pharmacy owners a full suite of operations, merchandising, private label, marketing, human resources and business technology support, as well as professional services, programs and products.



Being a group of independent stores that range in size from small apothecaries to large stores with a broad front-end mix and a brisk dispensary business means that each store owner can tailor its store to the community.



In recent months, Pharmasave has embraced the opportunities presented by the ongoing broadening of pharmacists’ role in patient care and the changes in the way patients interact with healthcare providers.



“This represents a significant opportunity for us to diversify marketing to further drive brand differentiation with consumers,” Churcott said. “Specifically, we have a strong focus on enhancing our digital engagement strategy, with new and more immediate ways of connecting with customers online.”



As part of that effort, Pharmasave last year launched Pharmasave eCare, providing patients with online access to medication records, e-refills, email reminders, personalized health recommendations and a comprehensive library of health information.



Services like this, Churcott said, are helping position Pharmasave to play a more integral role in Canadians’ lives.