Digital pharmacy platform targets patient at ‘point of action’

Mscripts has built a comprehensive digital pharmacy platform designed to improve adherence and compliance among patients. “Traditionally, we’ve focused on two-way text messaging and mobile applications,” Mark Cullen, Mscripts CEO, told Drug Store News. “We’ve recently expanded that to web and tablet offerings. We’ve got about 6,000 pharmacy locations right now, so we’re starting to get some good scale.”

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Mscripts is able to reach the patient at the point of action — when they’re picking up a prescription, for example — which is a time when they will be more receptive to a message about their health.



Coupled with Mscripts’ adherence programs is the analysis that proves the concept. “We’re showing very strong improvements in [patient days covered] for people who are on our platform vs. off our platform,” Cullen said. “Because mobile allows us very precise measurement of the effects of a program or message, we’re able to provide pharmacy partners with valuable information around their patients’ adherence by drug and disease state. That allows them to work with the payers and improve Star ratings.”



Mscripts is rolling out a number of products to allow pharmaceutical companies and pharmacy operators to run adherence programs jointly. “In an industry that’s been traditionally focused on letters, ... we’ve really innovated around digital patient education and surveys,” Cullen said.