Dr. Reddy’s introduces new logo, brand identity

G.V. Prasad, Co-chairman& CEO of Dr. Reddy's, at an event at the company's North American headquarters in Princeton, N.J. on Wednesday. 

HYDERABAD, India — Dr. Reddy’s on Wednesday announced a rebranding, with a new logo meant to give the company a new, more visual identity.

The new purple logo is meant to express the dynamism, creativity and empathy — three values at the heart of its commitment to patients, Dr. Reddy's noted in a statement.

The rebranding, which will unify the brand and display the company’s willingness to meet new challenges, will extend to all Dr. Reddy’s product packaging once the legal processes and documentation necessary is complete. For the company, it is aimed at putting a fresh look on its five core principles: bringing expensive medicines within reach of patients who need them; addressing unmet patient needs; helping patients manage their disease better, working with partners to help them succeed and enabling product availability at pharmacy.

“Over 31 years, Dr. Reddy’s has grown from a manufacturer of APIs into a multinational pharmaceutical brand of repute, with operations in over 25 countries,” Dr. Reddy’s Chairman Satish Reddy said. “Throughout this journey, we have remained true to our core values, even as we continually transform to keep pace with the changing needs of our patients and partners.  Our belief ‘Good Health Can’t Wait’ lends new meaning to our core purpose of accelerating access to affordable and innovative medicines.”