DSN, higi introduce first-ever Fit Pharmacist Challenge

Drug Store News, in partnership with higi, a consumer health engagement company, is hosting the first-ever Fit Pharmacist Challenge, a series of fitness-tracking competitions that will reward winning pharmacists and pharmacy technicians for logging the most miles.



Entrants who walk — or run — 50 miles or more during a one-month Fit Pharmacist Challenge period, will be entered to win the monthly grand prize, a $500 American Express gift card. Entrants who log at least 10 miles will be entered to win a runner up prize of a $100 American Express gift card. Winners will be selected randomly throughout the month and will be featured in DSN.



“We are thrilled to partner with higi on this important endeavor,” said DSN publisher Wayne Bennett. “A fit pharmacist makes for a good pharmacist, and as pharmacists across the country play a more proactive role in consumer health care, it’s even more important for them to model healthy behavior for their customers.”



“Most people know higi for the nearly 10,000 higi health stations installed in retailers across the country,” added Richard Hirsch, SVP of marketing and media at higi. “However, we also integrate with over 50 fitness apps and devices, such as Fitbit, Nike+, Garmin, Moves and Jawbone, allowing higi users to seamlessly track and be rewarded for their physical activity across all of these different platforms. The Fit Pharmacist Challenge series is a great way to motivate pharmacists and pharmacy technicians to track and increase their physical activity.”



The first Fit Pharmacist Challenge kicks off in June, with a second slated for September and others to be announced later this year. To register, visit DrugStoreNewsCE.com/fit-pharmacist.