DSNTV: Menasha’s Paul Murphy talks solutions for improving care, front-end sales

As retailers work to establish a continuum of patient care between the pharmacy back-bench and the front-end categories, Menasha has created a solution to educate pharmacists about front-of-store items that can not only provide better care for patients with chronic conditions and improve adherence, but also encourage basket-building among patients.

For this installment of DSN’s Executive Viewpoint series, DSN spoke to Menasha’s Paul Murphy, senior director of retail sales and new business development, about how Menasha is working to bridge the merchandising strategy gap between pharmacists and front-of-store, which can help improve care.