Expanding digital resources

Kmart has diligently worked to ensure that its pharmacies are the outlets of choice for customers. “Our pharmacists take a different approach,” VP of public relations and member communications Jamie Stein said. “Kmart pharmacists are member- and patient-centric, providing differentiated personalized service. They are well connected in their communities, are medication therapy management-trained and immunization-certified. We are focused on healthcare content, products and personalized attention that, when combined, provide ‘Service with a Healthy Dose of Care,’” she said.

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Among the more unique offerings at Kmart pharmacies are a free flavoring for liquid prescriptions or over-the counter medications; free, no-appointment immunization screenings; the Shop Your Way pharmacy rewards program, giving patients who fill five prescriptions $10 in reward points that can be redeemed for non-pharmacy merchandise at any Kmart or Sears store or online; and an auto refill service that is helping the company move towards offering full medication synchronization.



Last year, Kmart pharmacy expanded its offering by entered the specialty pharmacy sector through a partnership with Diplomat Specialty Pharmacy.



This year, Stein said, Kmart is introducing a mobile app that makes it easier for pharmacy patients to manage their prescriptions on the go. The app will remind users when a prescription is ready for pickup, when to take medication and when a refill is due.



In an effort to make its pharmacists more accessible, Kmart recently added an Ask a Pharmacist feature to kmartpharmacy.com, allowing patients to get free advice 24 hours a day.

The company’s position in the discount space also has allowed it to partner with a variety of other online health-and-wellness providers — including JillianMichaels.com, Lose It!, Snap Fitness, Care.com, Doctor on Demand and American Well.