Firming links to pharmacy customers, Cardinal inks digital media agreement

SAN FRANCISCO Cardinal Health has signed a pact with Reach Media Group, a national digital media and entertainment firm, that both companies said will extend the scale and reach of Cardinal’s Pharmacy Health Network.

Under the agreement, RMG will lead national advertising sales for Cardinal’s Pharmacy Health Network, which will continue to present the same branded health-and-wellness content. The deal expands RMG’s newly rebranded Point-of-Care Network’s media footprint by 650 screens and 4.5 million monthly viewers in pharmacy locations nationwide.

“RMG's deep relationships with advertisers across a variety of industries make it a great resource to help Pharmacy Health Network expand its current advertising partnerships,” Foreman explained. “The Pharmacy Health Network provides advertisers with a compelling way to engage consumers with multimedia content while they wait for prescriptions to be filled at the pharmacy, and we look forward to the role RMG will play in working with our team to deliver those consumers the special promotions and coupons that will keep them engaged and help influence buying behaviors.”

Reach Media Group is a digital media company that operates locally based video networks that  reach consumers across multiple media platforms, according to RMG CEO Garry McGuire. Its In-Flight Entertainment, Fitness Entertainment, Point-of-Care, mtvU and NYTimes.com Today networks are seen by 45 million viewers each month, McGuire said, through more than 125,000 video screens nationwide.

“Partnering with a category leader like Cardinal Health and its Pharmacy Health Network enables RMG to deliver the active viewers advertisers are seeking,” McGuire said. “We continue to believe in the pharmacy environment, and this important new relationship with Cardinal Health allows RMG to deliver ... on a much larger scale.”