Four-legged family members can reap Rx benefits at Houston-area Kroger stores

HOUSTON — Pet medications now are available at all Kroger pharmacies in the Houston area, the company said.

Customers with four-legged family members now can pick up their pets' prescriptions at the pharmacy counter. Popular medications, such as Frontline Plus and Rimadyl Chewables, are available, as well as $4 and $10 generic medications.

This offering, however, isn't a first for the company. Kroger affiliate KPF Insurance Services partnered with PetFirst Healthcare to offer pet insurance underwritten by American Alternative Insurance Corp.

According to a recent survey conducted by Kroger, about 1-in-10 dog or cat owners is willing to spend more than $3,000 on medical procedures if it meant that their pet could be saved, while 61% of those surveyed said they would be willing to spend between $100 and $1,000 to save their pets' life, and an additional 15% is comfortable spending between $1,000 and $3,000 for lifesaving medical care for their pet.