Gaining insight on quality measures

Picking up almost 600 new stores in 2014, McKesson’s Health Mart is a forward-thinking pharmacy franchisor that focuses on a key component of community pharmacy success — the pharmacist-patient relationship. That personal relationship is becoming more important as the industry moves toward value-based reimbursements influenced by measured patient outcomes.

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“To help our Health Mart pharmacies get more insights into their performance on the important quality measures, Health Mart has provided our members access to EQuIPP, an online platform that makes pharmacy performance data available to health plans and community pharmacy organizations,” Sarah Torbin, McKesson spokeswoman, told Drug Store News. “Using this platform, the stores can review their performance data, compare their performance to industry benchmarks and identify areas in patient care and clinical outcomes that could be improved.”



To help pharmacists build relationships with healthcare professionals in their community, McKesson offers its Physician Outreach Program that provides physician-specific data on more than 1.5 million prescribers, identifies high-opportunity prescribers and determines the best mix of services to offer. Last year, McKesson added patient visibility to the program, where users are able to see aggregated de-identified patient data.



And Health Mart in 2014 added more flexibility to its Local Marketing Support program in an effort to make marketing efforts more local. Health Mart pharmacies now have access to the Marketing Hub, Health Mart’s marketing portal designed to give owners the flexibility to promote their specific service offerings.



Health Mart also expanded Your Pharmacy Online, a consumer-facing customizable pharmacy website and mobile application that offers pharmacies a suite of services to support patient medication adherence and positive health outcomes, while driving prescription refills.