Improving business performance

Sam Duncan, Supervalu president and CEO, had a challenging year in 2014, but the chain managed to improve business performance after several years of declining revenues and market capitalization. “We passed an important milestone this quarter delivering positive sales increases in all three of our business segments for the first time in many years,” Duncan said in a statement issued in January 2015.

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The company operates retail supermarkets under five banners — Cub Foods, Shoppers Food & Pharmacy, Shop ’n Save, Farm Fresh and Hornbacher’s — across seven states and Washington, D.C.



Supervalu repositioned its Wild Harvest private-label brand in early 2015 with a new logo and packaging graphics, and is supporting the new look with a fully integrated marketing campaign, “Eat Free. Go Wild.” New packaging will include “free from” messaging that addresses consumers’ desire for clearer ingredient labeling. The company plans to extend product offerings under the brand with more than 200 new products planned for 2015.



In its pharmacy departments, the company is committed to providing clinical programs and positive patient experiences within convenient supermarket locations.



“We continue to focus on assisting our diabetic customers in managing their disease while focusing on improving compliance with all of our customers,” said Luke Friedrich, a spokesman for the company. Stores offer personalized clinical services to help manage diabetes, diabetic education in a classroom setting and grocery store tours focused on diabetes.



Friedrich said that the company had a strong year in pharmacy. “We developed an HRME pilot with a local managed care provider, opened our first in-store clinic and administered a record number of adult immunizations,” he said.