Kerr Drug hosts North Carolina launch of Script Your Future campaign

RALEIGH, N.C. — Kerr Drug is hosting the North Carolina launch of the National Consumer League’s “Script Your Future” medication adherence campaign, the regional retail pharmacy chain said.

The campaign includes a coalition of healthcare professionals, hospitals, nonprofit groups, government agencies and the NCL, which are collaborating to launch the campaign in Raleigh, N.C., and throughout the state. The Raleigh Script Your Future Kick-Off is scheduled for Tuesday at 10 a.m., with Kerr Drug president and CEO Anthony Civello, North Carolina lieutenant governor Walter Dalton and others in attendance.

Other regional markets include Baltimore; Cincinnati; Sacramento, Calif.; Birmingham, Ala.; and Providence, R.I. Tools included in the campaign include free text message reminders, sample questions to ask during doctor visits, medication lists, condition management sheets and fact sheets on the chronic conditions the campaign is focusing on, including diabetes, respiratory disease and cardiovascular disease.

“Nonadherence to medication is a major public health concern,” Civello said. “We know from our pharmacists working closely with physicians and patients how important it is that our customers understand their medications. The Script Your Future campaign will bring even more tools and resources to the state to provide residents with the knowledge they need to talk with their physicians and pharmacists about their medicines, improve medication adherence and lead healthier lives.”

According to studies, nonadherence costs the country about $300 billion per year, including costs from hospital readmissions and medical complications, and nearly three-quarters of Americans report that they do not always take their medicines as directed.