Merz North America names new VP managed markets

GREENSBORO, N.C. — Merz North America on Tuesday announced the appointment of Gregory Bass as VP managed markets. In this role, Bass will primarily be responsible for developing Merz's North American market access and reimbursement strategy to enhance patient access to Merz prescription products. Bass will join Merz's North America leadership team and will report directly to Bill Humphries, president and CEO of Merz North America.

"Greg brings broad experience in the industry across multiple specialties, including oncology, immunology, dermatology and neurology," Humphries said. "Greg's success in previous sales, marketing and managed market roles, along with his reputation for driving team performance and strategic results makes him an ideal fit for a growing and customer-focused company like Merz."

Prior to joining Merz, Bass held the position of senior director, managed markets at Johnson & Johnson Healthcare Systems. Under his leadership, that team managed and grew a $6 billion portfolio of immunology and oncology products.

Bass has more than 17 years of experience in the pharmaceutical and biopharmaceutical industries and holds a Bachelor of Arts degree in Biology from Brandeis University in Waltham, Mass. Bass will be based out of Merz’s North American headquarters.