MeYou Health shakes up CEO position, financial backers

BOSTON — Digital wellness platform MeYou Health, which partners with health plans to help engage members in their health through its “open social” networks, has a new CEO and roster of financial backing, it announced this week. 

 

Serial health care entrepreneur Rick Lee is now the company’s CEO, following his spearheading a buyout of MeYou Health backed by Ballast Point Ventures, Blue Shield of California, and several prominent individual investors, 

 

“I'm excited to join a group of talented managers and outstanding software engineers at MeYou Health,” Lee said. “The MeYou Health team has constructed a fabulous engagement platform that scales to large volumes and configures to a vast array of customizable needs of health plans. The price points and value proposition are very attractive and allow us to bring wellness — through brokers and our health plan clients — to the large but somewhat overlooked small-to-midsize employers market.”

 

With more than 50 programs encompassing prenatal care, stress and yoga, MeYou Health features a pricing model whereby health plans are only charged for engaged members, and its new leadership has brought praise from one of its six health plan partners, which is also one of its backers. 

 

“Together, MYH and Blue Shield of California have demonstrated that sustained engagement, improved health, and financial value can be accomplished for our members and employer customers,” Blue Shield of Califonia VP wellbeing Bryce Williams said. “In a market full of over-promise, under-deliver wellness programs, MYH stands out for delivering an agile, reliable digital health platform and engaging well-being programs capable of positive clinical outcomes.”