NACDS' Rosato gives Capitol area viewers tips for keeping compliant with their meds during the blizzard

ALEXANDRIA, Va. The National Association of Chain Drug Stores' SVP pharmacy affairs, Edith Rosato, was featured Tuesday on the Washington, D.C., CBS affiliate, WUSA-Channel 9, as part of the station's winter storm coverage.

Rosato was tapped for the segment for her ability to answer frequently asked questions related to patients managing their prescription drug therapies amid hazardous conditions.

Rosato's appearance not only reemphasized the importance of medication adherence, it also was another strong indication of the success retail pharmacy leaders have had in recent months of demonstrating the considerable role community pharmacy has in improving patient adherence, and even more so, the considerable role of pharmacy in the overall U.S. healthcare delivery system.

This continues a string of successful coverage for community pharmacy, and for Rosato, who is emerging as a key, and very visible spokesperson for the industry, on topics ranging from H1N1 and the healthcare-reform debate. In January, Rosato appeared in two major articles that received national attention, first in The Washington Post and USA Today, each time addressing the transformation of the role of today's community pharmacist.