Novo Nordisk launches Race with Insulin contest with Charlie Kimball as spokesman

BIRMINGHAM, Ala. — Novo Nordisk has launched a diabetes awareness sweepstakes in which the winners get a free trip to the 2013 IndyCar finale, the Danish drug maker said Friday.

The company announced that it had hired IZOD IndyCar Series Charlie Kimball as spokesman for its Race with Insulin contest. Kimball, the first licensed driver with diabetes to race at the highest level of the series, was diagnosed with the disease during a routine doctor visit in 2007 while racing in Europe and is a user of Novo Nordisk's NovoLog (insulin aspart [rDNA origin]).

"It takes an entire crew to help me manage both my car and my diabetes, so we can compete at the highest levels," Kimball said. "This program is a great way for people to show support, especially for friends and family affected by diabetes, and encourage them to share my story."

Contestants can take part through Sept. 15 by sharing Kimball's story about the importance of team support with two or more friends or family. Registration is at a website created by the drug maker.

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